I live in Amsterdam. I run the studio veldwerk with Sjoerd Mol, and I teach at ArtEZ University of the Arts.
I trained as a graphic designer at the Royal Academy of Art (KABK) in The Hague. After that I did an MSc in Media Technology at Leiden University, with an exchange at Design Media Arts at UCLA. I have worked with design and technology for twenty years, in my own studios and with others.
One question keeps coming back: what does a new technology do to us? Right now that question is mostly about AI. I use it in installations and software, for museums and for organisations such as Amnesty International. At ArtEZ I teach ‘Design with Machines’, where students learn to work with AI and keep thinking for themselves.
The work I like best helped people understand something, or brought them together. How a thing is made matters to me as much as what it does.
Leading products. I run design sprints, write roadmaps and keep a team of stubborn makers working towards the same thing. I give clear direction, and then I leave people room to do good work.
Making with AI. I know how AI works, I explore how it can be applied in a creative context and I think about what it does to culture. I turn that into decisions and into things people can use, such as products and installations. I like working with it, and I stay sceptical.
Teaching. Since 2017 I teach ‘Design with Machines’ in the Design Art Technology department at ArtEZ. Students learn how AI works, what it means and how to embed AI in their creative practice. I also give workshops on various subjects, including creative AI, design sprinting and procedural 3d design.
current
Founder, with Sjoerd Mol
veldwerk is a studio for experimental creative technology. We start from research and build installations and interactive experiences with game engines and AI. Recent work includes Salt Codes (2026), an immersive artwork including a digital world built in Unreal Engine. Made for the Media Majlis Museum with Faisal S Al Zahrani and Superposition.
ongoing
Design and development, with Superposition
With Thunderboom we made two free, open-source tools. WAIVE, built with the Netherlands Institute for Sound and Vision, is an AI plugin that turns old broadcasts and field recordings from public archives into visuals that follow the music. ARSynth lets anyone make and share augmented-reality work in the browser. Neither tool collects personal data.
ongoing
Digital content, with Superposition
We develop interactive content and experimental storytelling for the Media Majlis Museum at Northwestern University in Qatar, a museum about media and journalism.
since 2017
Tutor at ArtEZ, Design Art Technology
A course about making work together with machines. Students try out how far artists and designers can go with machine learning, as a material or as a collaborator.
2023 to 2024
Workshop leader, volunteer
Workshops in generative 3D design for secondary-school students at the TUMO Center for Creative Technologies in Yerevan, Armenia.
2021 to 2026
Partner and head of product
An interactive studio in Arnhem that makes installations and software. As partner I led products and projects built around storytelling, for clients such as Amnesty International and Slot Loevestein.
2018 to 2020
Online product manager, freelance
Product lead for Business Art Service and Kunst.nl, an art lending service in the Netherlands. I led the development of two new platforms, one for companies and one for consumers, up to their launch.
2014 to 2021
Founder, head of product
Patty Morgan started from a stubborn idea: an ‘Instagram for art with a buy button’. With Matthijs Booij and Hubertine Bergsma I built a place for young artists, and a way for anyone to live with their work. It began as a website. We also organised exhibitions, and people could try a work at home before they bought it.
2008 to 2015
Founding partner, designer
A design studio in The Hague for websites and apps, which I started with Bastiaan Terhorst after working at the studio of Petr van Blokland and Claudia Mens. We also made interactive installations, and we liked to tinker. Twice a finalist at the Dutch Design Awards: for the MENDO website in 2012 and the iPhone game Perloo in 2014.